With Time Landscaping, we wanted to create a brand logo that was not only memorable, but also easy to understand.
What we ended up doing was inventing an icon that combined the idea of landscaping with the concept of time.
The shovel, being an ubiquitous landscaping tool, represents the function the company performs. We added a set of hour and minute hands to the head of the shovel, turning it into a shovel-clock icon, symbolizing the notion of time that we wanted to emphasize.
Okra Branding 